Justin Moore Teams With Cabela's
Thu, 05 Jul 2012 12:36:16
Justin Moore + Cabelas -- what a team!
Cabela's -- the World's Foremost Outfitter of hunting, fishing and outdoor gear -- is kicking off the summer with the announcement of a multi-year endorsement and sponsorship of Valory Music Co. recording artist Justin Moore. As one of today's most promising stars, the "Bait A Hook" crooner has already toured with some of the hottest names in music, including Brad Paisley, Darius Rucker and Blake Shelton. The 2011 release of Outlaws Like Me garnered critical success and his second No. 1 hit with "If Heaven Wasn't So Far Away," the fastest rising single of his career. This straight-talking country powerhouse has grown to become the voice of small town America and prides himself on writing and recording music that reflects his simple upbringing in rural Arkansas.
The announcement marks Cabela's first ever partnership with an artist. As part of the endorsement, Cabela's will be the official outdoor apparel and gear retailer for Justin's tour throughout 2012 and 2013. With his life-long passion for fishing, hunting and all things outdoors this partnership will serve as a natural fit for his ever-expanding brand.
"I've always tried to partner with people and companies that I respect," says Moore. "I couldn't be happier to be associated with a company like Cabela's. The lifestyle that they promote and embrace is an exact reflection of how I grew up and how I intend to raise my family. I respect and admire the folks from Cabela's immensely. It should be a lot of fun and hopefully, together, we can reach the next goals we each have in place."
"Justin embodies the Cabela's lifestyle, which he is able to communicate through his songs," said Scott Williams, Cabela's EVP and Chief Marketing and E-Commerce Officer. "He is true to the outdoorsman who simply loves – and appreciates—hunting and fishing. It was clear from Day 1 Justin shares our passion for the Great Outdoors. He is a down-to-earth Cabela's kind of guy and Cabela's is honored to have him aboard."
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