Justin Timberlake Enters Partnership With Bud Light Platinum
Fri, 08 Feb 2013 09:54:43
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Bud Light Platinum has partnered with Justin Timberlake to provide creative, musical and cultural curation for the brand. There's even a commercial on the horizon.
"Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," said Timberlake. "I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."
The partnership will begin at The 55th Grammy Awards this Sunday, February 10, when Timberlake appears in a new 60-second Bud Light Platinum ad, "Platinum Night." The new spot will also feature Timberlake's new record-breaking single "Suit & Tie."
Will you be watching?