Juvenile Introduces New Ringtone "Reality"
Fri, 24 Feb 2006 10:52:23
Tired of you and your homies all reaching for your cell phones at the same time cuz you all got the same ringtone? Rapper Juvenile has just the thing for you.
Juvenile’s forthcoming album, Reality Check, will feature groundbreaking software that gives consumers the ability to make their own custom ringtones from any section of any song on the album. The CD will include the UrTone player, developed by ID Interactive Inc., which will allow exclusive access to create and purchase personalized ringtones. Due in stores on March 7, Reality Check will be the first U.S.-released album and first hip-hop album to showcase this technology.
Naturally, all parties involved are thrilled. “Juvenile has always been an innovator, so it is perfect that he is the first artist in America to embrace this amazing technology," said Atlantic VP of Marketing James Lopez. "Atlantic is constantly looking for new ways for consumers to feel personally involved with our artists' music. By giving his fans the ability to create their own unique ringtones, Juvenile has taken the connection between artist and audience to an exciting new place.”
Reality Check is Juvenile’s seventh solo album -- his first on Atlantic Records -- and features guest luminaries like Mike Jones, Ludacris and Brian McKnight.
-- The ARTISTdirect Staff