JVC Mobile Launches "Turn Me on 4: Decades"
Tue, 17 May 2011 11:52:36
JVC Mobile Entertainment (www.mobile.jvc.com), a leading developer and manufacturer of sophisticated mobile, audio, and video products, announces the launch of its 2011 Turn Me on 4: Decades campaign featuring artists, Lita Ford, Candlebox, Puddle of Mudd, and Rev Theory. The campaign will feature a breakthrough online viral video with placement on the high definition JVC video billboard in Times Square and an extensive campaign that includes print features, editorial, extensive PR buzz, online banner ads, concert tour promotions, as well as promotions through the HD Radio Alliance and Clear Channel's iHeartRadio service, which offers access to 750 radio stations in 150 cities.
With over 30 million views-to-date between the first three Turn Me On viral videos, JVC Mobile Entertainment has revolutionized the car audio marketing landscape with this innovative viral video series. For the fourth installment of the campaign, JVC Mobile Entertainment celebrates the four decades that it has been creating cutting-edge products, by teaming up with acclaimed artists that define each respective era from the 1980’s through today. The concept of the video is a time machine-like journey through the decades, featuring four TMO girls who ride and sing along with each of the lead singers in a Chevy Camaro from each respective decade. Traveling through time, the music, fashion, cars, and of course, the car stereos evolve from the ‘80s to the modern day. JVC Mobile Entertainment pays tribute to the company’s rich history by featuring authentic JVC stereo head-units from each decade.
The "Queen of Metal," and former member of The Runaways, Lita Ford kicks things off for the 80’s with her 1984 hit "Gotta Let Go," followed by multi-platinum selling 90’s rock group, Candlebox and lead singer Kevin Martin singing their 1994 single, “You.” Seven-times platinum selling artists, Puddle of Mudd represent the music of the new millennium, with front man, Wes Scantlin singing their 2003 chart-topping song “Away From Me,” while up-and-coming rock band, Rev Theory and singer Rich Luzzi represent the newest generation of rock with their aggressive 2011 anthem, "Wicked Wonderland." The culmination of the video is a pool party scene at The Hollywood Tower Residences, featuring a live performance by Rev Theory, while all of the artists of the past decades join them, rocking out poolside.
Turn Me On 4: Decades highlights some of JVC Mobile Entertainment’s most popular mobile entertainment products, including the KW-NT50HDT in-dash navigation receiver the KWAVX840 in-dash multimedia receiver and the DRVN speaker series. The video also spotlights JVC Mobile's innovations in smart phone compatibility with use of both Clear Channel’s iHeartRadio and Fullpower's MotionX-GPS Drive, the leading iPhone navigation application. Also, JVC products like the Xtreme Xplosive headphones, Kaboom! boom boxes, and HD Everio camcorders are featured in the video to further promote the JVC lifestyle. Additionally, for the fourth year in a row, JVC Mobile turned to the creative team of creative director & writer, Danny Klein (e2amp) and director, Steven Lippman (Steven Lippman Print + Film). The intensive 2-day shoot took place on location at the historic Hollywood Tower Residences and was produced by 3Star Productions.
To view the Turn Me on 4: Decades viral video, go here.
Did you check out the videos?
See our interview with Rich Luzzi from Rev Theory about Turn Me On 4: Decades here!