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  • Karmin and Jason Derülo Battling Over Twizzlers and Jolly Ranchers

    Fri, 20 Jun 2014 14:20:49

    Karmin and Jason Derülo Battling Over Twizzlers and Jolly Ranchers - Wait, what?

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    Fuck cavities. Bring on the sweets.

    Which candy makes the summer sweeter? Twizzlers Twists or Jolly Ranchers?

    Pop-duo Karmin and international superstar, singer-songwriter Jason Derülo are partnering with Twizzlers Twists and Jolly Rancher Candy to offer consumers exclusive content and access to thousands of prizes to answer that question.

    So they argue over which of the candies is preferred and you win, by unlocking accompanying content.

    Voters can choose from the playful entertainment of Twizzlers Twists or the bold, untamed fruit flavor of Jolly Rancher Candy, both of which are brands of The Hershey Company.

    As part of the sweepstakes, the artists recorded exclusive covers of two famous summer anthems. Jason Derülo recorded a version of "Celebration" for team Jolly Rancher and Karmin recorded "Summer Nights" for team Twizzlers, which is currently featured in a Twizzlers Twists ad campaign.

    To unlock streaming versions of these songs, personal messages from the artists and other exclusive behind-the-scenes content, consumers can vote for the candy that makes their summer sweeter at sweetsummershowdown.com.

    Votes will unlock content throughout the summer.

    Specially-marked packages of Twizzlers Twists and Jolly Rancher Candy include Sweet Summer Showdown promotional codes, which consumers can enter on the website for the chance to earn thousands of instant win prizes, including a grand prize consumer engagement experience with Karmin or Jason Derülo.

    Other prizes are up for grabs, including beach towels, headphones and downloads of the exclusive cover songs. Consumers can enter one code per day and no purchase is necessary.

    Will you participate in this sweet summer fun?

    —Maggie Pannacione

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    Tags: Karmin, Jason Derulo

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