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  • Kaskade, The Crystal Method, Avicii, Jessie and the Toy Boys, NERVO, and More Talk the IDENTITY Festival

    Tue, 19 Jul 2011 17:37:52

     Kaskade, The Crystal Method, Avicii, Jessie and the Toy Boys, NERVO, and More Talk the IDENTITY Festival - In this exclusive feature, Kaskade, Jessie and the Toy Boys, The Crystal Method, and more talk to ARTISTdirect.com editor and "Dolor" author Rick Florino about the IDENTITY Festival...

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    "With the IDENTITY Festival coming up, this is going to be the best summer ever," exclaims Jessie Malakouti of Jessie and the Toy Boys.

    Jessie's excitement remains palpable and infectious, and it's shared by all of her IDENTITY Festival tour mates.

    This is a revolutionary moment, and all of the artists involved feel that spirit surrounding the impending launch. Electronic music has never hit the road for a major outdoor amphitheater tour. Sure there have been one-offs such as Electric Daisy Carnival and HARD Fest. However, no one has brought a full-scale all-day dance party to markets across the United States until now.

    On August 11 in Noblesville, IN, the IDENTITY Festival is kicking off its inaugural run with a perfect lineup featuring Kaskade, Pretty Lights, Rusko, Avicii, DJ Shadow, Skrillex, Booka Shade, NERVO, The Crystal Method, Skrillex, Jessie and the Toy Boys, and more of the best and brightest talent in the genre.

    Electronic artists don't usually get the opportunity to gallivant around in a bus like rock stars. They usually fly in and out of cities for residencies or one-off dates, so it's a treat for veterans like Kaskade to have the chance to roll through so many places in the span of weeks.

    "I'm looking forward to seeing all of these different cities in such a short period of time," says Kaskade with a smile. "Typically, I wouldn't do five, six, or seven weeks in a row of just the U.S. Usually, it's a couple weekends in the U.S., then one in Canada, then one in South America, and then one in Asia. I'm usually bouncing around a lot. Now, I'm going to do 20-plus cities for five weeks and cruise around in a bus. I get to see so many places, and it's awesome."

    For Avicii, the idea of traveling like this proves equally appealing. He adds, "Touring on a festival is going to be a lot of fun. Even though I'm only doing 4 gigs, I'm excited as it is my first real festival tour. I definitely look forward to being on the road together with other DJs for once. I'm sure I will have a lot of fun memories from the tour."

    Speaking of memories, the very notion of a summer shed tour automatically clicks with The Crystal Method's Scott Kirkland. "Summers always reminds me of being a kid. Growing up in Las Vegas, we always knew the relentless heat of the day would subside into rewarding, warm summer nights."

    Fans everywhere will enjoy music all day into those "warm summer nights". In addition to giving fans the opportunity to catch numerous acts, the Identity Festival also allows its performers to see some of their own favorites. Afrobeta can't wait to stand side stage for more than a few artists. "We are fans of so many of the artists on the tour, but a short list would be: Skrillex, DJ Shadow, Holy Ghost! and Booka Shade."

    Riotgear echoes that sentiment, "It's going to be hard to see them all. I hope we get to catch everyone's performance at least once!"

    Avicii goes on, "I've played alongside most of the guys on the tour before, but I've never been able to see them all perform. I'll definitely want to listen to Kaskade's set as I like his music. It will be cool to hang out with all of them nonetheless. We're all in the game together."

    This "game" has essentially taken over the musical landscape. You can hear the influence of DJs everywhere from The Black Eyed Peas' cub-ready pop to Britney Spears' dubstep-infused latest offering, Femme Fatale. Still, artists like Kaskade keep just spinning humbly while electronic music gains even more of a hold over pop culture. Whether it's Daft Punk scoring Tron: Legacy or Korn collaborating with Skrillex, the genre's proved all-encompassing as of late, reaching both mainstream heights and underground depths. It's able to morph from destination fests like the trend-setting Ultra Music Festival to this touring juggernaut—IDENTITY Festival.

    The festival culture has transformed the music business, but the idea of bringing something like this all over will no doubt open the door for even more evolution. "I love festivals," states Mim—one-half of the sister duo NERVO. "There's such a strong electronic festival culture in Australia so I feel right at home in festivals. My sister and I could die at a festival! Every time we play here, it's unbelievable the amount of people that go to these gigs and the amount of passion that they have. They really are excited and passionate about electronic music. I can't see the Identity Festival not working. I can only see it growing."

    Most importantly, IDENTITY Festival is the perfect platform for these artists to put on an unforgettable show night after night. "I'm really excited for the production element of this," declares Kaskade. "I've never had a traveling stage show with me—something that I've worked together with putting the staging together, lights, and visuals. I've dabbled with this a little bit during some bigger shows I've done in San Francisco and L.A. This is the first time I've taken the stage show on the road. Nobody has really done anything like this before. That's cool."

    Welcome to the future. Welcome to the IDENTITY Festival.

    Rick Florino
    07.19.11


    See our interview with Kaskade here!

    See our interview with Jessie and the Toy Boys here!

    See our interview with Skrillex here!

    Visit the tour's official site here!

    For more click here!



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    Tags: Kaskade, Jessie and the Toy Boys, Nervo, The Crystal Method, Skrillex, Avicii, DJ Shadow, Booka Shade, Daft Punk, Korn, Britney Spears, Afrobeta, Pretty Lights, Holy Ghost!, The Black Eyed Peas

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