Katy Perry Launching Jewelry Line for Claire's
Tue, 25 Feb 2014 14:03:53
Katy Perry x Claire's, as in the cute, girly shop that you can find in any mall which sells lots of necklaces and bracelets and other femme stuff? Well, the singer and the boutique are teaming up.
Perry is a style queen, so it makes total sense that the she is launching Katy Perry Prism, her own line of jewelry and accessories for Claire's. Perry's items will be sold in more than 3,000 stores worldwide. It's the mall brand's first time going global with a celeb-branded collection.
Katy's collection will feature lots of fun stuff, like limited edition designs, as well as seasonal novelty items along with collectibles, all of which will be inspired by her music. Oooh! Bring it on, girl!
"When we survey our girls around the world, she's the superstar that resonates globally. We've done smaller deals and always carried different products. Katy is our big one," a Claire's exec told fashion trade WWD about why K. Perry was chosen as a partner for the retailer and brand.
The exec continued, "Katy is designing a line of jewelry and accessories that she wanted to make for her fans. The overlap between her fans and the Claire's customer is a great overlap. Katy is a very smart businesswoman and a great performer. She knows her brand very well. She has a definite aesthetic and point of view."
That's true! Perry, who also reps CoverGirl, has a few different perfumes on counters and her own false eyelash line, has a unique style and her fans absolutely want to copy it. They also definitely shop at Claire's, so it makes sense for her to create some affordable accessories for her fans who want to mix elements of her style with their own. We call this a "win-win" and we are looking forward to checking out Katy Perry for Claire's.
Katy Perry - Unconditionally
Will you check out Katy's pieces for Claire's?