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  • Katy Perry Partners With The Sims

    Thu, 19 Jan 2012 11:00:08

    Katy Perry Partners With The Sims - It's a gaming franchise

    Katy Perry Photos

    • Katy Perry - INGLEWOOD, CA - AUGUST 24: Rapper Riff Raff (L) and singer Katy Perry attend the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California.
    • Katy Perry - INGLEWOOD, CA - AUGUST 24: Recording artists Katy Perry (L) and Iggy Azalea attend the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California.
    • Katy Perry - INGLEWOOD, CA - AUGUST 24: Recording artists Katy Perry (L) and Iggy Azalea attend the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California.

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    Divorce, schmizorce!

    Katy Perry is letting no tears fall from her cheeks in the wake of her split with comic Russell Brand. Well, maybe she is, but she isn't slowing down on work. Perry has announced that she will partner with the gaming franchise The Sims via Electronic Arts.

    The Sims Studio plans to develop multiple games within the franchise that will feature special Perry-themed content and virtual goods, including clothing, hairstyles, furniture and more. That's all quintessential stuff when it comes to Katy Perry! Pink wigs! Candy! Skirts that look like strawberries! Bird-flipping gummy bears! It's all Katy-colored.

    The partnership launches with a special Collector's Edition for The Sims 3 Showtime, launching in March. Perry will also be featured in advertising and marketing campaigns to help promote the collab.

    In a statement, Perry said,"I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed. It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour - even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I'm a Sim!"

    Will you check out Katy Perry-branded The Sims stuff?

    —Maggie Pannacione
    01.19.12



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