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  • Keith Urban to Launch Phoenix, A New Men's Scent

    Mon, 08 Aug 2011 10:03:58

    Keith Urban to Launch Phoenix, A New Men's Scent - You're not really an "A list" celeb until your have your own fragrance

    Keith Urban Photos

    • Keith Urban - NEW YORK, NY - JULY 11: Country music singer/songwriter Keith Urban Performs On ABC's 'Good Morning America' at Rumsey Playfield, Central Park on July 11, 2014 in New York City.
    • Keith Urban - NEW YORK, NY - JULY 11: Country music singer/songwriter Keith Urban Performs On ABC's 'Good Morning America' at Rumsey Playfield, Central Park on July 11, 2014 in New York City.
    • Keith Urban - NEW YORK, NY - JULY 11: Country music singer/songwriter Keith Urban Performs On ABC's 'Good Morning America' at Rumsey Playfield, Central Park on July 11, 2014 in New York City.

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    Country singer Keith Urban is joining the likes of Derek Jeter and David Beckham by launching his own celebrity scent, dubbed Phoenix, in September. Phoenix will be a men's cologne.

    Urban chatted with fashion and beauty trade Women's Wear Daily about Phoenix, saying, "I've always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up from the ashes even stronger than before. The 'what doesn't kill you makes you stronger' story of the phoenix is something else that I think fits really well with a man's cologne. Certainly, I can relate very strongly to that — going through hard times and coming out the other end of it much, much stronger for the experience." Urban dealt with addiction issues, so he certainly knows a thing or two about rebirth.

    He also said he named it "Phoenix" instead of after himself so that dudes don't have to say, "I'm wearing Keith Urban" when someone catches the scent.

    Are you going to take a whiff of Phoenix when it lands? Will you buy it for the man in your life?

    —Carly Costello
    08.08.11



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