Kelly Clarkson Teams Up With Green Mountain Coffee for Fair Trade Initiative
Thu, 26 Sep 2013 12:05:46
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Clarkson x Coffee x Fair Trade! This is all good things, caffeine junkies and music fans.
Kelly Clarkson has teamed up with Green Mountain Coffee to celebrate Fair Trade Month through "Great Coffee, Good Vibes, Choose Fair Trade," an awareness campaign that will educate and inspire people to purchase Fair Trade Certified™ products.
As part of the campaign, Clarkson visited a coffee farm in Peru – one of the countries where Green Mountain Coffee Roasters Inc. (GMCR) purchases Fair Trade Certified™ coffee – to experience firsthand the positive impact Fair Trade can have on coffee-farming communities.
She isn't paying lip service to this cause – she is LIVING it and supporting it. See the photos.
"Visiting the coffee farms and meeting farmers and their families was an incredible, eye-opening experience,” said Clarkson. "Thanks to Fair Trade, coffee farmers have the chance to improve life in their communities, access health care and improve their children's educational opportunities. I personally witnessed the effect buying Fair Trade coffee has in these communities, and I'm honored to use my voice to help spread the word!"
Clarkson will share her experience with fans through the "Great Coffee, Good Vibes, Choose Fair Trade" campaign at ChooseFairTrade.com and on Facebook.
Clarkson will raise the volume on Fair Trade through a special, invite-only "Great Coffee, Good Vibes, Choose Fair Trade" concert in New York, and will be sharing her experience in Peru to educate fans about the importance of Fair Trade, and performing some of her most popular songs, including a song chosen by fans on the Green Mountain Coffee Facebook page.
The invite-only concert will be streamed live on October 10th at 8:30PM ET on the Green Mountain Coffee Facebook page, and fans are invited to RSVP.
Anyone plan to watch and support Fair Trade efforts?