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  • Kelly Osbourne to Continue as Spokesmodel For Madonna's Material Girl Teen Line at Macy's

    Thu, 30 Jun 2011 12:28:58

    Kelly Osbourne to Continue as Spokesmodel For Madonna's Material Girl Teen Line at Macy's - The new ads will debut in September

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    Madge and Kelly Osbourne will remain an item, at least in the fashion world.

    MG Icon, the joint venture between Iconix Brand Group, Inc. and Madonna, in partnership with Macy's announced that it will continue its association with actress and television personality Kelly Osbourne for the fall 2011 Material Girl marketing campaign titled, "MG + NYC." The multi-media marketing campaign will debut in September issues of fashion and lifestyle magazines, as well as online, outdoor, in-store and in Macy's marketing collateral.

    "We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection," commented Madonna and her daughter Lola AKA Lourdes in a statement.

    "I'm really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years," stated Kelly Osbourne.

    The campaign creative represents the quintessential New York City scene with Osbourne being photographed for a series of print ads in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown. The background includes the world famous Empire State Building, as well as a more playful feel with Osbourne on top of a double-decker tourist bus riding down Fifth Avenue. Madge, like Lady Gaga, got her start in NYC, so it's fitting for her to pay homage to her fashion and geographical roots with these shots.

    We cannot wait to see more images from the hot collection. Osbourne actually replaced original Material Girl spokesmodel Taylor Momsen.

    Check out photos here and here!

    Would you wear anything from the Madonna Material Girl line for Macy's?

    —Amy Sciarretto
    06.30.11




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    Tags: Madonna, Taylor Momsen, Kelly Osbourne

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