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  • Kendrick Lamar's "i" Being Used by NBA

    Wed, 22 Oct 2014 12:04:12

    Kendrick Lamar's "i" Being Used by NBA  - Find out how

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    Kendrick Lamar x "i" x NBA.

    The rapper's latest single "i" will provide the musical backdrop for the NBA's coverage of the start of the 2014-15 regular season. Huzzah!

    Featured in a series of custom promotional videos produced by Turner Sports, the campaign will run across TNT, NBA TV and nba.com.

    The "i" video features live footage of Kendrick shot by Turner Sports, coupled with NBA action from some of the league's biggest stars including LeBron James, Carmelo Anthony, Kobe Bryant, Stephen Curry, James Harden, Dirk Nowitzki and Tim Duncan among others. The spot is also tagged with the NBA on TNT "HOME" message, which highlights TNT as the television home for the NBA on Thursday nights.

    Stay home and watch some hoops action on Thursdays, people! It'll be cold enough, soon enough.

    On October 30, the first Thursday night doubleheader on TNT will feature LeBron James' Cleveland homecoming with the Cavaliers hosting the New York Knicks, followed by the Los Angeles Clippers hosting the Oklahoma City Thunder.

    As part of the celebration around James' return to Cleveland, Turner Sports will host a fan event – the NBA on TNT Opening Week Concert presented by Samsung Galaxy Note 4— outside the Quicken Loans Arena that will feature a live performance from Kendrick, with portions of it televised on TNT prior to tip off that night.

    DVR that shit!

    Lamar and hoops – a perfect combo.

    What is your fave NBA team?

    —Amy Sciarretto

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