Kenny G Partners With Charmin!
Thu, 16 Jan 2014 12:35:46
Kenny G x Charmin? SOFT ROCK!
The iconic musician known as Kenny G partnered with Charmin to show that SOFT really does ROCK.
How brilliant of a marketing concept is that?
Together, they transformed the Hard Rock Café in Times Square in NYC into "Soft Rocks" and hosted an impromptu public concert directly outside the venue—taking the crowd into a world of softness with soothing sounds.
After the concert, Kenny G. played an exclusive performance to the media. Afterwards, attendees were able to test and feel Charmin’s products, and witness first hand inside the development process, including rarely seen R&D demonstrations.
Check out the photos by Jason DeCrow. It'll make you feel like your were there, soft rocking!
What is your favorite soft rock act? Is it Kenny G and his smooth, soft sounds?
Photo Credit: Jason DeCrow/AP Images for Charmin