Kylie Minogue Is the Face of Bodywear Brand sloggi
Fri, 24 Oct 2014 13:40:36
Kylie Minogue is the new face of bodywear brand sloggi, with a small "s."
She stars in the new ad campaigns for the upcoming seasons, and is starting with Autumn/Winter 2014.
The Aussie pop superstar expresses in her music the same kind of authenticity, freedom and energy that sloggi stands for, inspiring and connecting cultures and generations all over the world. Music is a powerful force, an instant mood-changer that allows the complete freedom of expression that we so firmly believe in.
"We are very proud to link with Kylie Minogue, a strong, beautiful artist bursting with energy," says Roman Braun, Global Head of Brand sloggi. "Her creativity and artistic independence have gained her millions of fans around the world, just like sloggi, which is one of the world's top brief brands. And just like us, Ms. Minogue is a truly free spirit - that's why we look forward to joining forces with her for this exciting collaboration."
Luxembourg, Holland, Belgium, Sweden and Denmark will be the first countries to be sprinkled with Kylie's unique sloggi magic when the ad campaign breaks there in Autumn/Winter 2014. Norway and the German speaking region will follow in Spring/Summer 2015, then the rest of Europe and Australia.
"I'm very excited about this collaboration with sloggi," Minogue said. "I love how the brand has managed to stay true to its values over the years and at the same time has always pushed for improvements. We share the same passion for freedom, and it's a joy to be able to express this together!"
Kylie will be seen wearing sloggi, while her dancers will be in sloggi men, in a promotional film to be shown during her tour.
Will you be checking out sloggi's pieces?