Lady Antebellum Partners With Lipton
Tue, 06 Mar 2012 11:22:09
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Country trio Lady Antebellum are known for their hit "American Honey" so it's no surprise that they are partnering up with Lipton, the largest tea brand in the US.
Lipton and Lady Antebellum together will bring inspiring music, refreshing tea and entertaining content to fans across the country in support of new Lipton Tea & Honey iced tea mixes and Lipton 100% Natural ready-to-drink bottled iced tea. The band will appear in print ads and in web initiatives to promote the beverage.
"Lipton is proud to partner with Lady Antebellum to bring exciting content to our fans this summer," says Marc Hanson, of the Pepsi-Lipton Partnership. "Lipton and Lady Antebellum share a positive and approachable style, and we're excited to bring the 'Drink Positive' spirit to life--together--in a big way this year."
"All three of us grew up drinking Lipton tea, and we always have a well-stocked supply on the bus. Plus, we love the 'Drink Positive' message and are excited about connecting with our fans on a whole new level through this campaign," says Lady Antebellum's Hillary Scott.
Do you listen to Lady A? Do you drink iced tea?