Lady Gaga, Alicia Keys, Justin Timberlake Signing Off on Tuesday
Mon, 29 Nov 2010 10:16:15
The Associated Press reports that Alicia Keys, Lady Gaga, Justin Timberlake, Usher and other celebrities have joined a new campaign called Digital Life Sacrifice on behalf of Keys' charity, Keep a Child Alive. The entertainers plan to sign off of social media platforms like Facebook and Twitter on Tuesday, which is World AIDS Day. The participants will sign back on when the charity raises $1 million. In an age where these celebs are constantly feeding information to their fans via Tweets, Facebook updates and constant interaction, this is a creative and bold move. Social networking platforms are a direct link and a lifesblood, so it'll be interesting to see how the world survives sans Tweets from Gaga and co.
"It's really important and super-cool to use mediums that we naturally are on," Keys told The Associated Press.
Other celebs going "dark" on social networks for the day include Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, Janelle Monáe and Keys' husband and baby daddy, Swizz Beatz. Some celebrities have filmed their "last tweet and testament" videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths.
"It's so important to shock you to the point of waking up," Keys said. "It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that."
The foundation, which began in 2003, will accept donations through text messages and bar-code technology, which is featured in the charity's Buy Life campaign. Raised efforts support families affected by HIV/AIDS in Africa and India.
"We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?" said Leigh Blake, the president and co-founder of Keep a Child Alive. "It's about love and respect and human dignity," she added.
What do you think of this initiative? Will you miss Gaga and JT and Keys and Kim Kardashian on Twitter and Facebook while they go dark? Will this work to raise funds and awareness?