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  • Lady Gaga and Tony Bennett Set for H&M Holiday Campaign

    Thu, 28 Aug 2014 09:16:37

    Lady Gaga and Tony Bennett Set for H&M Holiday Campaign - Generations collide

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    • Lady Gaga - LOS ANGELES, CA - NOVEMBER 24: Recording artist Lady Gaga attends the 2013 American Music Awards Powered by Dodge at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California.

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    H&M x Lady Gaga x Tony Bennett!

    Gaga and Bennett, who will release their jazz standards album Cheek to Cheek next month, will once again team up and star in discount retailer H&M's holiday campaign for 2014.

    Gaga x Bennett will both appear in the commercial, performing a track from their album, which will be released on September 23. The campaign will make its global TV debut end of November, with an extended version of the commercial available at hm.com. The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor.

    So make a note to look out for the ads and the commercial spot deep into fall.

    Gaga is a modern fashion plate and Tony? Well, he is timeless and oh so classic, to borrow a phrase from MKTO.

    Anyone plan to shop at H&M this holiday season? Anyone plan to check out Cheek to Cheek?

    —Amy Sciarretto
    08.28.14



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