Lady Gaga Partners With Target For Deluxe Edition of "Born This Way"
Fri, 11 Feb 2011 08:56:16
Lady Gaga, one of the most recognized music artists in the world, has partnered with Target, my favorite store, to offer fans an exclusive deluxe edition of her new album, Born This Way. Fans can pre-order Lady Gaga's album and download her first single and title track, "Born This Way," free by going here beginning at 8 AM CST today, Friday, February 11th through midnight, Friday, February 26th.
"Target and Lady Gaga together is a win-win," said Troy Carter, Lady Gaga's manager, and chairman and chief executive officer of Coalition Media Group. "The partnership provides us with an opportunity to really engage the fans early and widen our reach on the album promotion."
Lady Gaga will release her third full-length album, Born This Way, on May 23rd. Target's exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com.
"We're excited to be working with Target on the launch of Born This Way," said Steve Berman, vice chairman of Interscope Geffen A&M. "We always have a tremendously successful relationship when we get together on something like this. Target provides us with the perfect platform to really turn the spotlight on the incredible album that Lady Gaga has made."
Are you planning to head to Target and buy a copy of Born This Way in May?
—Frank TJ Mackey