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CartLady Gaga's Born This Way Foundation Partners With Office Depot
Mon, 16 Jul 2012 12:23:29
Office supplies and Lady Gaga? It's not as odd as you'd think.
Office Depot is proud to announce a partnership with Born This Way Foundation, a non-profit organization founded by Lady Gaga and her mother, Cynthia Germanotta, that is dedicated to empowering youth and inspiring bravery.
The partnership, kicking off during the back-to-school season, will provide students, parents, and teachers with insights and limited-edition products that support Born This Way Foundation's mission of helping to encourage today's youth to grow up feeling confident about their individuality.
"What I want to do is strike your nerve over and over again to get you talking so that you can be a part of this message that will change everything," said Lady Gaga while speaking at the Born This Way Foundation launch event held at Harvard University.
To help spread this message, Office Depot and Born This Way Foundation have created several special, limited-edition products for back-to-school this year.
Custom products include empowerment gift cards (with a face value of $20), with one of six messages on the front: "Be Brave," "Be Amazing," "Be Yourself," "Be Kind," "Be Accepting" and "Be Involved." Parents, students, and teachers can use the $20 gift card to purchase incredible back-to-school essentials at Office Depot, and afterwards can proudly clip their cards to their backpack or belt loop showing their support of the movement.
Also available will be limited-edition "Kindness Sticks" Post-It® Notes, limited-edition Sharpie® pens, and unique "Bravery Bracelets," each of which feature Born This Way Foundation's logo, as well as the same six messages of empowerment as the gift cards.
All products are available exclusively at Office Depot, both in retail stores and online at www.officedepot.com and www.facebook.com/officedepot. Office Depot will donate 25 percent of the sales of these limited edition products directly to Born This Way Foundation, with a guaranteed donation of $1 million this year.
"Office Depot is a place that brings together students as well as their families and teachers, who play such an important role in inspiring and supporting today's youth," said Cynthia Germanotta, President and Co-Founder of Born This Way Foundation and Gaga's mama. Mama G! <3 her!
Will you nab some of the Post-Its and Sharpies?
—Maggie Pannacione
07.16.12
