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  • Lady Gaga Sued Over Line of Bratz Dolls

    Thu, 26 Jul 2012 11:45:41

    Lady Gaga Sued Over Line of Bratz Dolls - It's a mess

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    • Lady Gaga - LOS ANGELES, CA - NOVEMBER 24: Musician Lady Gaga attends the 2013 American Music Awards Powered by Dodge at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California.
    • Lady Gaga - LOS ANGELES, CA - NOVEMBER 24: Singer Lady Gaga attends the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California.
    • Lady Gaga - LOS ANGELES, CA - NOVEMBER 24: Recording artist Lady Gaga attends the 2013 American Music Awards Powered by Dodge at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California.

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    Lady Gaga and her management company are being sued by MGA Entertainment Inc., the maker of Bratz toys, for failing to approve a line of Gaga dolls.

    The company is seeking more than $10 million in damages from Gaga, her management and merchandising company.

    According to the Bloomberg, MGA Entertainment says in the complaint that it agreed to produce dolls in Lady Gaga’s image in December 2011 at Bravado’s "request and insistence" and paid the company a $1 million fee in anticipation of shipping the products to retailers this summer in time for the holiday selling season.

    However, Lady Gaga wanted to delay production and shipping of the dolls until her new album is released in 2013, according to the complaint. MGA says the defendants have continued to withhold final approval in order to delay marketing the dolls until next year and instead sell her Fame perfume.

    Amanda Silverman, a spokeswoman for Lady Gaga, said, "This is a dispute between Universal Music Group’s merchandising company and MGA. There was no legitimate reason for dragging Lady Gaga into that dispute. Lady Gaga will vigorously defend MGA’s ill-conceived lawsuit and is confident that she will prevail."

    Would you buy a Lady Gaga Bratz doll?

    —Maggie Pannacione
    07.26.12



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