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CartLady Gaga Takes Times Square With Massive Fame Fragrance Billboard
Tue, 21 Aug 2012 10:11:47
The official advertising campaign for Lady Gaga Fame, the first ever Black Eau de Parfum, launched to 1.5 million global viewers in Times Square this week, occupying 7400 square feet of Time Square's southeast corner. It's massive. It's also poignant and special, since it lives in the Mother Monster's hometown of New York City. It must be killer for Gaga's family to see a life-sized version of a naked Gaga, overrun with mini-men, in Times Square.
The full film version of the Lady Gaga Fame campaign, directed by Steven Klein, is expected to debut later this month, via LittleMonsters.com.
Fame will hit retailers in September.
It is the first-ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with this scent.
The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid and Jasmine Sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance.
Mmmm! Sounds like olfactory heaven.
Will you spritz yourself with Fame?
—Maggie Pannacione
08.21.12
