Lady Gaga to Help H&M Open NYC Store
Tue, 12 Nov 2013 11:11:07
Lady Gaga x H&M? Indeed.
H&M, Hennes & Mauritz, the discount basics retailer that offers major high end collabos with the likes of Isabel Marant, is opening a new Times Square store in the heart of New York City. The Swedish retailer will enter this bustling iconic destination on Thursday, November 14 at 12:01AM with a ribbon cutting and lighting of the H&M logo on the top of Times Square by Lady Gaga.
"This is truly a milestone moment for H&M, to have a footprint at the crossroads of the world and own a piece of the NYC skyline with our brand illuminated on top of this impressive building," says Daniel Kulle, U.S. President for H&M. "With over 7,000 square feet of LED screens, and a 53 foot glitter wall in this ground breaking location, we knew we had to partner with a star who shines as bright as the store."
This dynamic store embraces modern technology with a digital runway: a virtual catwalk projecting images of guests onto exterior screens that brighten the backdrop of the city that never sleeps. This unique content can also be accessed in real-time through the customers' social media platforms. The store interior features other digital components such as LED screens, a charging station equipped with iPads, interactive mannequins and much more. Fluorescent fixtures and geometric metal installations further complement the futuristic, tech savvy store design.
The huge store will offer collections for ladies, men, young ladies and young men, with separate "shop in shop" areas for accessories, lingerie, sports apparel, maternity and the brand's plus-size line, H&M+. This location will carry the Swedish retailer's fantastic children's collection, which features quality clothing for kids of all ages, from newborn to fourteen years. This will also be the first store worldwide to debut the Isabel Marant for H&M collection to the public.
Do you shop at H&M?