Lady Gaga + Viva Glam By MAC Cosmetics Debut Short Film "The Masterpiece"
Mon, 17 Oct 2011 12:37:59
Go here to watch The Masterpiece, a short film featuring Lady Gaga.
MAC VIVA GLAM spokesperson Lady Gaga and Nicola Formichetti, Gaga's stylist, premiered a short film directed by Ruth Hogben, which will unveil The Masterpiece that Nicola designed for Lady Gaga as part of the VIVA GLAM social awareness campaign.
The interactive movement on VIVA GLAM.com leveraged the powerful voices of Gaga's monsters and MAC fans to raise awareness of HIV/AIDS and ultimately support men, women and children affected by HIV/AIDS globally. Participants contributed self-portraits, shared information about HIV/AIDS and encouraged friends to 'live with passion and love with protection' across their personal social networks. Thousands of people participated and Nicola chose select images to incorporate in the design of The Masterpiece, a dress that Lady Gaga reveals in the film.
As her time as a VIVA GLAM spokesperson comes to a close, Lady Gaga urges her little monsters and MAC fans to continue to help reach $250 million: "The MAC AIDS Fund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister --- $26 million to go, little monsters!"
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