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  • Lana Del Rey to Rep H&M Fall/Winter Lines

    Fri, 20 Jul 2012 10:07:32

    Lana Del Rey to Rep H&M Fall/Winter Lines - She will appear in advertising

    Elvis Presley Photos

    • Elvis Presley - BAD NAUHEIM, GERMANY - AUGUST 16: Alfred Wertheimer, who had captured Elvis Presley in the early years, poses on the exhibition, during the European Elvis Presley festival, in the city, where Elvis Presley performed his military service in Germany between 1958 and 1960 on August 16, 2014 in Bad Nauheim, Germany.
    • Elvis Presley - BAD NAUHEIM, GERMANY - AUGUST 16: Alfred Wertheimer, who had captured Elvis Presley in the early years, poses on the exhibition, during the European Elvis Presley festival, in the city, where Elvis Presley performed his military service in Germany between 1958 and 1960 on August 16, 2014 in Bad Nauheim, Germany.
    • Elvis Presley - BAD NAUHEIM, GERMANY - AUGUST 16: A woman in a Elvis T-shirt , is seen during the European Elvis Presley festival, in the city, where Elvis Presley performed his military service in Germany between 1958 and 1960 on August 16, 2014 in Bad Nauheim, Germany.

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    It's official. The lovely Lana Del Rey, maligned for her singing, or her lack of ability to sing depending on who you ask on which day, is now the face of H&M for the Swedish clothier's Fall 2012 and Winter 2013 ad campaign.

    H&M creative director Donald Schneider told fashion trade WWD that the mood of the collection that Del Rey will rep is very "L.A. noir." Photos of Del Rey in a light pink sweater (and not much else) have already circulated. She's rocking big, '60s-inspired hair and all the chatter is that she looks like Priscilla Presley, former wife of the King, Elvis Presley.

    The singer also covered "Blue Velvet" for the chain's website and for a commercial. The song will appear in a mini-film on the H&M website on Sept. 19.

    Congrats on the modeling gig, Lana!

    Do you shop at H&M? Do you like Lana Del Rey's music?

    —Carly Costello
    07.20.12



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