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CartLana Del Rey to Rep H&M Fall/Winter Lines
Fri, 20 Jul 2012 10:07:32
It's official. The lovely Lana Del Rey, maligned for her singing, or her lack of ability to sing depending on who you ask on which day, is now the face of H&M for the Swedish clothier's Fall 2012 and Winter 2013 ad campaign.
H&M creative director Donald Schneider told fashion trade WWD that the mood of the collection that Del Rey will rep is very "L.A. noir." Photos of Del Rey in a light pink sweater (and not much else) have already circulated. She's rocking big, '60s-inspired hair and all the chatter is that she looks like Priscilla Presley, former wife of the King, Elvis Presley.
The singer also covered "Blue Velvet" for the chain's website and for a commercial. The song will appear in a mini-film on the H&M website on Sept. 19.
Congrats on the modeling gig, Lana!
Do you shop at H&M? Do you like Lana Del Rey's music?
—Carly Costello
07.20.12
