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  • letlive. Singer Jason Aalon Butler Debuts Gentlemen In Real Life Lifestyle Line

    Tue, 17 Mar 2015 15:42:31

    letlive. Singer Jason Aalon Butler Debuts Gentlemen In Real Life Lifestyle Line - It's G.I.R.L

    Beards rule.

    letlive. frontman Jason Aalon Butler has debuted his lifestyle line, Gentlemen In Real Life (G.I.R.L).

    The line is intended to breed a culture that, as Butler puts it, "...encourages uniqueness and nurtures the desire to do and be more. We believe that there is no such thing as the average man (or woman, for that matter). This is our mantra and you will find it as an accompaniment to all we do as a brand. The inevitable disparities that lie between all of us as people, are what grant us that particular uniqueness and a chance to be something special. Something more than average. If you possess the desire to excel and a belief in yourself, then Gentlemen In Real Life is your catalyst; offering products that are made with your same intentions."

    Currently, the line offers a high quality hair oil, a high quality beard oil, and a range of apparel. From the designs to the actual screen printing and embroidery of the shirts and knit caps, these are all truly handmade items created by Butler and his team.  

    For now, the Gentlemen In Real Life brand is exclusively available at live shows where letlive. will be appearing while on tour with Taking Back Sunday and The Menzingers.

    In the future, there will be online availability via the company website which is here, as well as a retail component.  

    When asked why this method of distribution was chosen to launch the brand, Butler commented, "I figured this is the truest form of promotion. Connecting personally with those that are intrigued by something you are doing and having an organic encounter between us. Not to mention, I hail from a very 'do it yourself' oriented background, and being there to meet and thank those people that grant us their patronage in the beginning stages, is very important to me."  

    Grab G.I.R.L at these shows!

    letlive. Tour Dates:

    Mar 18 – New York, NY – Best Buy Theater
    Mar 20 – Atlantic City, NJ – AC Beer Fest (21+)
    Mar 21 – Philadelphia, PA – Electric Factory
    Mar 24 – Huntington, NY – The Paramount
    Mar 25 – Danbury, CT – Heirloom Arts Theatre
    Mar 26 – Boston, MA – House of Blues
    Mar 27 – Worcester, MA – The Palladium
    Mar 28 – Baltimore, MD – Rams Head Live
    Mar 29 – Washington, DC – 9:30 Club
    Mar 31 – Raleigh, NC – Southland Ballroom
    Apr 1 – Atlanta, GA – Buckhead Theatre
    Apr 2 – Tampa, FL – The Ritz Ybor
    Apr 3 – Orlando, FL – House of Blues
    Apr 4 – Fort Lauderdale, FL – Revolution Live
    Apr 5 – Jacksonville, FL – Southeast Beast Festival
    Apr 6 – Mobile, AL – Soul Kitchen
    Apr 8 – Corpus Christi, TX – House Of Rock
    Apr 9 – Lubbock, TX – Backstage Lubbock
    April 10 – Farmington, NM – Top Deck
    April 11 – Mesa, AZ – Ufest

    For tickets and more info, visit letlive. on Facebook.

    Get more info on #GentlemenInRealLife - just click on the pic:


    Will you use be using G.I.R.L stuff, dudes?

    —Amy Sciarretto
    03.17.15



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