Levi's Launches "Levi's Pioneer Sessions: The Revival Recordings"

Tue, 25 May 2010 10:55:30

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Levi's has launched "Levi's® Pioneer Sessions: The Revival Recordings," a new and innovative campaign that champions musical artists who embody the pioneering spirit of the Levi's® brand. An original series of musical recordings by a diverse roster of talented musicians, "Levi's® Pioneer Sessions: The Revival Recordings" features remakes of hits from past decades inspired by renowned artists. The first two songs in the series will be released this week - hip hop superstar, Nas, covering "Hey Young World" by hip-hop trailblazer Slick Rick and folk rock duo, The Swell Season offering up their rendition of the '70s disco hit, "Young Hearts Run Free" by Candi Staton. Both songs will be available for free download via www.levi.com.

Through July 1, The "Levi's® Pioneer Sessions: The Revival Recordings" series features the release of two singles each week by an exciting score of bands that includes the following list.

Nas - "Hey Young World" by Slick Rick
The Swell Season - "Young Hearts Run Free" by Candi Staton
She & Him - "Fools Rush In" by Rick Nelson
The Dirty Projectors - "I Dreamed I Saw St. Augustine" by Bob Dylan
Colbie Caillat - "Maria" by Blondie
The Shins - "Goodbye Girl" by Squeeze
Raphael Saadiq - "It's A Shame" by The Spinners
Bomba Estereo - "Pump Up the Jam" by Technotronic
Jason Mraz - "Spirit in the Sky" by Norman Greenbaum
John Legend and the Roots - "Our Generation" by Ernie Hines

In addition to the new original remakes, the Levi's® brand will also release exclusive photos, interviews with the artists, and behind-the-scenes footage from their studio recording session, all available for download at www.levi.com. Jeans and music! Two of my favorite things. How about you?

What modern artist would you like to see cover what classic song?

—Amy Sciarretto
05.25.10