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  • Levi's Launches "Levi's Pioneer Sessions: The Revival Recordings"

    Tue, 25 May 2010 10:55:30

    Levi's Launches "Levi's Pioneer Sessions: The Revival Recordings"  - To feature remakes of classic

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    • Nas - SQUAMISH, BC - AUGUST 08: Rapper Nas performs at the Squamish Valley Music Festival on August 8, 2014 in Squamish, Canada.
    • Nas - SQUAMISH, BC - AUGUST 08: Rapper Nas performs at the Squamish Valley Music Festival on August 8, 2014 in Squamish, Canada.

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    Levi's has launched "Levi's® Pioneer Sessions: The Revival Recordings," a new and innovative campaign that champions musical artists who embody the pioneering spirit of the Levi's® brand. An original series of musical recordings by a diverse roster of talented musicians, "Levi's® Pioneer Sessions: The Revival Recordings" features remakes of hits from past decades inspired by renowned artists. The first two songs in the series will be released this week - hip hop superstar, Nas, covering "Hey Young World" by hip-hop trailblazer Slick Rick and folk rock duo, The Swell Season offering up their rendition of the '70s disco hit, "Young Hearts Run Free" by Candi Staton. Both songs will be available for free download via www.levi.com.

    Through July 1, The "Levi's® Pioneer Sessions: The Revival Recordings" series features the release of two singles each week by an exciting score of bands that includes the following list.

    Nas - "Hey Young World" by Slick Rick
    The Swell Season - "Young Hearts Run Free" by Candi Staton
    She & Him - "Fools Rush In" by Rick Nelson
    The Dirty Projectors - "I Dreamed I Saw St. Augustine" by Bob Dylan
    Colbie Caillat - "Maria" by Blondie
    The Shins - "Goodbye Girl" by Squeeze
    Raphael Saadiq - "It's A Shame" by The Spinners
    Bomba Estereo - "Pump Up the Jam" by Technotronic
    Jason Mraz - "Spirit in the Sky" by Norman Greenbaum
    John Legend and the Roots - "Our Generation" by Ernie Hines

    In addition to the new original remakes, the Levi's® brand will also release exclusive photos, interviews with the artists, and behind-the-scenes footage from their studio recording session, all available for download at www.levi.com. Jeans and music! Two of my favorite things. How about you?

    What modern artist would you like to see cover what classic song?

    —Amy Sciarretto
    05.25.10




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    Tags: Nas, The Swell Season, She & Him, Dirty Projectors, The Shins

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