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  • Lifestyle Alert: Peligroso Tequila Expanding Into 45 States

    Mon, 21 May 2012 15:25:02

    Lifestyle Alert: Peligroso Tequila Expanding Into 45 States - The brand is only three years old!

    Your pals at ARTISTdirect.com like to share the best in music, movies and entertainment with you, but we also are expanding to share details about some of our favorite lifestyle items, including clothing, food and drink and more, which also factor into your music, entertainment, arts and cultural enjoyment.

    We want to be your one-stop shop, so we will tag posts as a "Lifestyle Alert" and that is why we are sharing this news about a brand of tequila you need to know about.

    With Peligroso Tequila entering its third year in business, the company has announced today that it has signed new distribution deals making the ultra premium tequila available in 45 states across the Nation. Currently available in 11 States, this new expansion will add high-profile markets such as Georgia, Colorado, Texas, Florida, New York, New Jersey and Illinois, amongst many others. Holla!

    "Peligroso has worked diligently and strategically to retain the attention of the super elusive 'dream demographic' of emerging influencers and new consumers. We are not just converting tequila drinkers from other brands, we are recruiting new tequila drinkers from other categories." said Peligroso's VP of Marketing Christy Farias.

    Since the company's launch in May 2009, Peligroso has seen an unprecedented high sell-through of the product in its accounts and exceptional growth in key markets such as California, Hawaii and Nevada. With roots deeply embedded in the action sports industry, Peligroso has enjoyed success outside the realm of just surf, skate and snow—quickly becoming the go to tequila amongst those in the music industry, and at the hottest nightclubs and hotels.

    What is your favorite libation? Remember to drink responsibly!

    —Maggie Pannacione
    05.21.12



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