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  • Lifestyle Alert: Valspar® Paint Introduces the Valspar Color Project

    Mon, 21 May 2012 16:48:17

    Lifestyle Alert: Valspar® Paint Introduces the Valspar Color Project - It's a video series featuring Molly Sims, Lauren Conrad + Padma Lakshmi benefiting Habitat for Humanity

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    Valspar® Paint today introduced the Valspar Color Project, an online video series featuring three of today's hottest celebrities as they share how they connect to the power in color. The Valspar Color Project takes you behind-the-scenes as actress and mom-to-be Molly Sims designs her new nursery, fashion designer Lauren Conrad brings color into her office space and renowned cookbook author and television host Padma Lakshmi creates a bold and inviting kitchen.

    Each celebrity uses her favorite color of Valspar Paint to makeover their room and reveals in a short video why she loves her color and how it transformed the space. As the videos are shared through social media, they will also raise money for Habitat for Humanity, an international nonprofit affordable housing organization supported by Valspar and each of the celebrities.

    Now through September 15, a Valspar Color Project color story video is shared through the Valspar Paint Facebook page, which is here.

    Valspar will donate $1 to Habitat for Humanity with a goal of raising $300,000. This amount is in addition to the $3.2 million in cash and paint donations Valspar will make to Habitat for Humanity this year.

    Molly Sims, model, actress and mother-to-be, chose to bring a nursery room in her house to life with Valspar Zen Garden, a soothing, pastel green that will create a serene oasis for her new baby.

    "The Zen Garden color I chose for my new nursery really reflects my personality, and I'm amazed by how this color has the ability to change my mood as soon as I walk in the room," said Molly Sims. "Color is such an important part of my world, which is why I'm so proud to be part of the Valspar Color Project and help raise money for Habitat for Humanity. I get the chance to help show people just how powerful color can be."

    Fashion designer and bestselling author Lauren Conrad joined the Valspar Color Project after spending several months surrounded by all white walls in her Paper Crown clothing line office in Los Angeles. She chose Valspar Brushed Rose, a dusty, romantic hue from her favorite color family, pink, to transform her office and bring cheer and inspiration to Paper Crown's creative work space. Conrad, whose color transformation story will premiere on www.facebook.com/ValsparPaint in June, hopes that everyone will watch and share her video so she can reach her personal goal of raising $100,000 for Habitat for Humanity.

    "I have worked with Habitat for Humanity, and it's an organization that means a lot to me," said Conrad. "It's really an honor to be a part of such a great initiative and work with Valspar to help raise money to build homes in partnership with low-income families in need of affordable housing. Through Habitat, Valspar allows everyone to connect to the power in color."

    Padma Lakshmi, award-winning cook book author, actress and television host, transformed a kitchen into a colorful culinary environment that inspires cooking and entertaining. She chose Valspar Fabulous Red, a color she loves because it is reminiscent of ripe tomatoes and red chilies off the vine. "A coat of paint in a room can do so much to inspire our imagination, and color is really important to a cook and to a kitchen because we eat first with our eyes," noted Lakshmi. She too has set a personal goal of raising $100,000 through shares of her color story video, which premieres in July on www.facebook.com/ValsparPaint.

    The Valspar Color Project is part of an ongoing partnership between Valspar and Habitat for Humanity International. Valspar's support for Habitat began in the mid-1980s, when it first provided paint and services to Habitat for Humanity Twin Cities. Since launching their national partnership in 2002, Valspar Paint has donated more than $40 million in cash and paint to Habitat. Valspar and Habitat recently marked their long-standing partnership by celebrating the 1 millionth gallon of Valspar Paint donated to Habitat.

    Valspar is committed to helping everyone connect to the power in color and find the right color to transform any space. To deliver on this promise, Valspar recently launched the Valspar Love Your Color Guarantee. From now until October 8, 2012, Valspar is offering a complimentary replacement color to anyone who does not absolutely love their first color choice. For additional details, eligibility requirements and information on how to obtain a rebate through the Love Your Color Guarantee, please visit www.loveyourcolor.com.

    Do you use Valspar paint?

    —Amy Sciarretto
    05.21.12



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