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  • Lil Wayne Launches TRUKFIT Juniors Line

    Tue, 24 Sep 2013 09:57:58

    Lil Wayne Launches TRUKFIT Juniors Line - He is expanding

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    Lil Wayne's full lifestyle apparel brand TRUKFIT is moving into a new apparel category with the launch of their first-fever TRUKFIT Juniors line. Now female Weezy fans can get their TRUK on. Huzzah!

    Young Money Entertainment recording artist and actress Chanel West Coast will serve as the model for the line, appearing in the brand's marketing materials and look book. Fans will be able to purchase TRUKFIT Juniors starting on September 25 at select Dillard's and Jimmy Jazz stores across the nation.

    Stylin' and profilin'.

    TRUKFIT Juniors features an array of apparel including t-shirts and fashion tops, active knits, outerwear and accessories. The first collection is knit and cotton driven, with edgy floral prints, stripes, and fun, bold pops of color on black-ground. Consisting of the flavor and look of junior trends, all garments are infused with the traditional, unapologetic TRUKFIT style. Although it has its own identity, TRUKFIT Juniors has many pieces directly influenced by TRUKFIT Mens. The line was creative directed and designed by Lil Wayne and his longtime stylist Marisa Flores.

    We cannot wait to see and sport it. Neither can Chanel West Coast. Weezy also wants you to don his threads.

    "When I created TRUKFIT, I wanted it to have something for everyone. Now my female fans can get their TRUK on too," says Lil Wayne. "I'm psyched to have my artist, Chanel West Coast, involved as she personifies what TRUKFIT Juniors and this life is all about."

    CWC is stoked to nab this modeling gig, saying, "I'm so happy to have joined the TRUKFIT team. Fashion, hip-hop, and skating culture are a big part of my life so coming to be a part of the TRUKFIT family felt just right for me. The girls line is super sick and I'm hyped to be reppin' it! Looking forward to the future with my TRUKFIT family."

    Similar to TRUKFIT's men's line, TRUKFIT Juniors is affordably priced. The price point ranges from $29.95 USD for t-shirts; $35.00-$88.00 USD for fashion tops; $29.00-$55.00 USD for active knits (leggings and sweats); $20.00-$32.00 USD for caps and $120 & up for outerwear.

    So you can dress stylishly without breaking dat bank.

    Encompassing every apparel category including fashion mix, active-wear, denim, basics, knits, accessories and outerwear, TRUKFIT is available at Dillard's, Macys, Zumiez, Tillys and Dr. Jay's stores across the nation, as well as online at Karmaloop.com and Trukfit.com, their official website.

    For more information, please visit www.trukfit.com.

    Will you get your TRUK on, ladies? We will!

    —Maggie Pannacione
    09.24.13



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