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  • Lil Wayne Partners With Parisian Accessory Brand

    Wed, 30 Oct 2013 15:44:05

    Lil Wayne Partners With Parisian Accessory Brand - He's teamed up with wize&ope

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    Lil Wayne is accessorizing! The rapper has officially partnered with Parisian watch and accessory company wize&ope. This exciting announcement marks Lil Wayne's first partnership with an international accessory brand.

    "My personal style, as well as my everyday lifestyle, has always been about individuality and being open minded," said Lil Wayne. "I was drawn to wize&ope because of their amazing design, fresh packaging and their support of individuality. I'm excited to bring wize&ope watches stateside and inspire their future collections."

    Wayne, a long time fan of the brand who was often photographed wearing wize&ope products, officially became one of the major shareholders of wize&ope in Fall 2013. Wayne's role will include helping the company promote its products as well also inspire its future collections.

    Created in 2008 in Paris, France, by Victor Louzon, and incorporated with Benjamin Bettane, wize&ope takes its name from two fictional characters named "Wize" and "Ope." Wize is an alien who visited Earth to experience our pop culture and enjoy Earthly music, as all diversity had disappeared from his own planet, while Ope, whose name stands for "open minded," is Wize's sidekick and guide.

    Drawing inspiration from street-wear, action sports, global pop culture and hip hop culture, wize&ope has been embraced by teenagers and active young adults who can relate to the values embodies by the character of the brand. Although the brand is anchored in the watch category, wize&ope has recently begun offering sunglasses, toys, headphones and limited apparel.

    wize&ope products are currently available for sale in Europe and Asia and will be launched, with Lil Wayne serving as their watch Brand Ambassador, in North America in February 2014.

    So there you have it -- Weezy, wize&ope are coming to North America next year. Thank God for that. Weezy has such a unique style and we love when intros us to other brands and ranges.

    Will you check out wize&ope's wares next year?

    —Maggie Pannacione
    10.30.13



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