Linkin Park Join Rio+Social
Thu, 14 Jun 2012 11:05:28
Linkin Park have announced their participation in Rio+Social on June 19, a global conversation being organized by the United Nations Foundation, Mashable, 92nd Street Y, Ericsson, Energias de Portugal (EDP) and LiveAD that will explore the intersection of social media, technology and sustainable development. Linkin Park's session during Rio+Social is in support of U.N. Secretary-General Ban Ki-moon's Sustainable Energy for All initiative, with the entire event lending a voice to the world on the eve of Rio+20, the United Nations Conference on Sustainable Development.
Band members will join Rio+Social from Los Angeles to engage in a dynamic discussion about the power of music, gaming and social media to address some of the world's most pressing sustainability challenges. The group will also give a special performance, dedicated to their 'Power the World' movement, which will include new material from their forthcoming album Living Things. The Linkin Park portion of Rio+Social will be live-streamed, presented by Honda Civic Tour, powered by VSee, and available at The Warner Sound, Warner Music Group's original YouTube channel that offers an eclectic mix of specially-produced programs.
People around the world will be able to watch the entire Rio+Social event and join the conversation at www.rioplussocial.com starting at 9:30am BRT, with Linkin Park live til 5:30pm BRT. "We believe today's youth are global citizens and are better connected and informed than any previous generation." said Linkin Park bassist, Dave "Phoenix" Farrell , "Rio+Social is an historic opportunity allowing youth to participate in the global discussion about critical issues like sustainability in a way that has not been possible before."
At the end of last year, in support of Sustainable Energy for All, Linkin Park launched Power the World, a movement to provide energy access to 1 million families in 2012 through the band's non-profit organization Music for Relief. Linkin Park is urging people to sign a pledge supporting sustainable energy for all, while helping to raise critical public awareness and funds. To sign the pledge, go to powertheworld.org.
Since November 2011 - after the U.N. Secretary-General asked Linkin Park to join his initiative, due to their humanitarian efforts in the aftermath of the Haitian earthquake - the band has engaged in a solar light distribution program in Haiti and has recently partnered with We Care Solar to secure solar lighting systems for health clinics in Uganda. Throughout the Honda Civic Tour this summer, Linkin Park will have the 'Solar Suitcase' on display for fans to learn more and contribute to distribution efforts.
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