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  • Live Review: Dev - The Roxy, West Hollywood

    Thu, 11 Nov 2010 12:49:39

    Live Review: Dev  - The Roxy, West Hollywood - Dev makes every booty in The Roxy and beyond bounce...

    Dev Photos

    • Dev - WEST HOLLYWOOD, CA - DECEMBER 05: Singer/rapper Dev attends NYLON Magazine's December Issue Celebration featuring cover star Demi Lovato at Smashbox West Hollywood on December 5, 2013 in West Hollywood, California.
    • Dev - WEST HOLLYWOOD, CA - DECEMBER 05: Singer/rapper Dev attends NYLON Magazine's December Issue Celebration featuring cover star Demi Lovato at Smashbox West Hollywood on December 5, 2013 in West Hollywood, California.
    • Dev - WEST HOLLYWOOD, CA - DECEMBER 05: Singer/rapper Dev attends NYLON Magazine's December Issue Celebration featuring cover star Demi Lovato at Smashbox West Hollywood on December 5, 2013 in West Hollywood, California.

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    Dev Videos

    • NERVO - Hey Ricky
    • Dev - Kids (lyric video)

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    Dev rightfully made a lot of booties bounce last night at The Roxy in West Hollywood on the opening night of her tour with Jeffree Star.

    That sly, sexed-up hook on Far East Movement's mega-hit "Like a G6" is all Dev, but it's merely a trailer of everything the California native has to offer. The real blockbuster will come with Dev's Universal Republic Records debut next year, but you get the idea from the slither on "Like a G6."

    As soon as she hit the Roxy's stage, Dev took control. Opening up with "Booty Bounce," she immediately started shining with an inimitable swagger. Donning big gold hoop earrings and Terminator-style shades, Dev proved her hip hop electro vixen status without any questions. In fact, she's got a persona that's more like a superhero than any pop star out there. She doesn't need Lady Gaga's outlandish getups; she's got an inherent fire that burns without any fuel necessary. It's because not only can Dev sing, she can rhyme. "Booty Bounce" illuminated her multiple talents as her voice flickered from a slippery verse into an undeniable refrain.

    She started off her new single "Bass Down Low" by singing the hook with no music, and her voice stood simultaneously ballsy and beautiful. As the airy techno beat and squealing keys slid in, Dev kept the momentum going as she slinked down on the song's sexy chorus, pointing to the ground with the audience moving up and down with her.

    She set it off again, starting a chant of "Ima die young; Ima die famous" back and forth with the packed venue. Dev can slow it down too. Rewinding the clock, DJ Havoc tethered warm Euro-style beats to pulsating hip hop synths giving Dev room to showcase those powerful pipes. She can make asses shake, but she can make minds tick, pondering just what planet of dopeness she landed on this earth from.

    Gorgeous and deadly, she assaulted the senses like rap's answer to "The Bride" in Kill Bill. Dev can slash with a line like "I got that funk/It's in my trunk" or she can soar with a divine, unbreakable croon. For set closer, "Like a G6," her partners-in-crime, hotter-than-hell production duo The Cataracs, joined in for the fun. Campa hit the stage asking, "Who's got the ponytail I saw? It's magnificent! Shout out to the pony tail."

    Havoc got down to business asking, "Who fucks with the Jersey Shore?"

    Cyrano went on "I need to see everybody's best fist pump!"

    The audience obliged, as Dev and The Cataracs gave them one more bottle-popping blast of a time. The booty is going to continue to bounce once Dev's single "Bass Down Low" hits iTunes on December 7th. She's going to make pop a whole hell of a lot hotter…

    —Rick Florino
    11.11.10


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    Tags: Dev, Lady Gaga, Jeffree Star, The Cataracs, Far East Movement, Jersey Shore (TV Series), Terminator (Film Series)

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