London Grammar, Sia & Major Lazer Lead Top Music Videos Of The Week - January 6
Thu, 05 Jan 2017 13:41:18
We can all agree that the Holiday-New Year's break was too short, but there is nothing to be done about it now. Luckily, a number of artists are made the transition back to work like a little bit easier by releasing some stunning music videos. British balladeers London Grammar returned with their first new material since 2013's If You Wait. The new single, "Rooting For You", is a cinematic ballad that creates tension within one of the longest standing music video conventions — live performance.
In celebration of his Coachella inclusion, DJ Snake teamed up with Jeremih, Young Thug, and Swizz Beatz in the video for "The Half". Meanwhile, Sia released a video, "Never Give Up", for her contribution to the soundtrack of Lion, where two young children escape a ominous railroad station. And that was only the beginning for a week filled with stunning eye candy.
Here are our favorites:
London Grammar — "Rooting For You"
Singer Hannah Reid stands against a black background and croons alone for over two minutes until suddenly the lights come on to reveal her band and a small orchestra. Despite its simplicity, the video is able to create an intensity that matches the song.
DJ Snake — "The Half" [ft. Jeremih, Young Thug, Swizz Beatz]
DJ Snake, Jeremih, Swizz Beatz, and Young Thug summon 90s rap videos for "The Half". Each take their turns mugging, while scantily clad women shake what their mama's — and an Equinox membership — gave them.
Sia — "Never Give Up"In Sia's newest video, two children dressed in blonde and black Sia wigs and covered faces search for one another in an abandoned train station. It's an inspirational video soundtracked, but another of the singer's anthemic songs.
The video for "Believer" is inspired by the ongoing events in Syria. It follows a boy through a dream sequence of fond memories after he is trapped beneath rubble after an explosion. The caption includes a donation link to Save the Children, making it one of the few music videos made for a good cause.
—The ARTISTdirect Staff