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  • Lucille Ball's "I Love Lucy" Set for Facebook Video Game

    Fri, 17 Feb 2012 11:54:14

    Lucille Ball's "I Love Lucy" Set for Facebook Video Game - What's old is new

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    Although, technically speaking, Lucille Ball, Desi Arnaz, Vivian Vance and William Frawley never left small screens thanks to 60 years of I Love Lucy in TV reruns, the gang is back for their first interactive adventure in "Retro World."

    "I Love Lucy," from maker Entertainment Games, enters the videogame space in early March as an episodic series available on Facebook and RetroWorld.com with mobile and tablet versions to follow.

    The black-and-white game will blend footage from one of the most popular TV comedies of all time with new character interaction, exploration, puzzles and mini-games.

    The first installment expands on the classic "Job Switching" episode in which the girls, Lucy Ricardo (Ball) and Ethel Mertz (Vance), go to work while their husbands Ricky (Ricardo) and Fred (Frawley) stay home and take care of the house. In the game, the players control Lucy and Ricky.

    "The experience is uniquely designed to feel like you're playing in an actual I Love Lucy episode," said Gene Mauro, President of Entertainment Games.

    "In some scenes, players will control Lucy as she struggles comically to stay employed alongside Ethel in the chocolate factory; in other scenes, players become Ricky as he coaches Fred and labors to learn the ropes of basic housekeeping," Mauro said.

    It's like stepping into a time warp.

    Entertainment Games has worked closely with producers Desilu, Too, LLC and CBS Consumer Products Inc., which control rights to products from the classic TV show that first aired from 1951 - 1957, on the game, turning the program's comedy into casual games designed to appeal to the boomer generation.

    According to Bruce Bronn, owner of Unforgettable Enterprises, Inc., which represents Desilu/CBS, the show remains popular today with nearly 1 million Facebook likes and mainstream consumer awareness. "Recent research data obtained by CBS shows Lucy still enjoys an 88 percent awareness factor with 96 percent favorable appeal among the key female 18-54 age group and a 92 percent awareness with 95 percent favorable appeal for females 25-54," said Bronn.

    Do you love Lucy?

    —Amy Sciarretto

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    Tags: Lucille Ball, Desi Arnaz, Vivian Vance, William Frawley

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