Ludacris Partners With Magnum Condoms to Find Freestyle Rap Artists
Wed, 09 Mar 2011 14:05:47
Pop stars and condoms -- it's the new cross-promotion marketing partnership! < br>
First Ke$ha teams up with LifeStyles condoms and shoots Ke$ha-branded condoms from a glitter cannon at her shows. Now, rapper Ludacris and the makers of Magnum® condoms are joining forces for the second year in a row, in a nationwide search for the best freestyle rap artists in the country. Because when I think freestyle rap, I think condoms!
The second annual Magnum Live Large Project, which will feature rap competitions in four major cities and an online voting competition on YouTube, is active now, following local events in Detroit and San Francisco, and in advance of events in Miami and New York. Semi-finalists will be invited to appear on stage alongside Ludacris at one of the nation's biggest music events, Spring Fest in Miami.
At each city, local judges will select the top three performers, and then videos of the winners will be posted here, where people can vote for the best rapper from each city. People who can't make it to the local events will also have the opportunity to compete for a spot on the Magnum Live Large League by uploading their own performance video here under the Submit tab. The leading vote getter will join the Magnum Live Large League at Spring Fest in Miami.
These winners will then have the opportunity to appear live on stage alongside Ludacris at the hip-hop concert at Spring Fest in Miami on May 29th. Winners will also receive a $5,000 cash prize and a year's supply of Magnum condoms, the original gold standard. That's the most important thing here. Please have safe sex, people.
"In keeping with the true spirit of Magnum, we challenged ourselves to make this year's project bigger and better, expanding the scope to secure more of the 'voice of the people,'" said Jim Daniels, Vice President of Marketing for Magnum. "True to Magnum form, we've enhanced the competition to make the pool of entrants larger, the events larger, and the ultimate payout larger."
For the second year in a row, Ludacris will be partnering with the Magnum Live Large Project. "Living Large is really the only way to live," said Grammy-winning artist Ludacris. "That's why I'm a part of this project for the second year. I'm a huge supporter of the product, I live the life, and I love how Magnum is giving other people the chance to shine and represent the gold standard."
What is your favorite brand of condoms? Are you going to enter the Magnum Live Large Project?