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  • Ludacris Takes Album of the Week with Dynamic "Ludaversal"

    Thu, 16 Apr 2015 09:20:22

    Ludacris Takes Album of the Week with Dynamic "Ludaversal" - By ARTISTdirect.com editor in chief Rick Florino...

    Ludacris Photos

    • Ludacris - ATLANTA, GA - AUGUST 31: Recording artist Chris 'Ludacris' Bridges attends VH1 Rock Docs - ATL: The Untold Story Of Atlanta's Rise In The Rap Game Premiere at Rialto Center for the Arts on August 31, 2014 in Atlanta, Georgia.
    • Ludacris - ATLANTA, GA - AUGUST 31: Rapper Chris 'Ludacris' Bridges attends the LudaDay Celebrity Basketball Game at Georgia State University Sports Arena on August 31, 2014 in Atlanta, Georgia.
    • Ludacris - ATLANTA, GA - AUGUST 31: Rapper Chris 'Ludacris' Bridges attends the LudaDay Celebrity Basketball Game at Georgia State University Sports Arena on August 31, 2014 in Atlanta, Georgia.

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    Ludacris Videos

    • Ludacris - Call Ya Bluff (Live on the Honda Stage at REVOLT Live)
    • Ludacris - Grass Is Always Greener (Explicit)

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    Ludacris scores Album of the Week with his explosive Ludaversal [Disturbing tha Peace/Def Jam]. On album number nine and his first since 2010’s mega-dope Battle of the Sexes, Atlanta’s most prolific and potent MC raises a different kind of ruckus, red hot off starring in Furious 7. Lyrically, he gets more introspective, and it shows a serious evolution. At the same time, he never loses sight of where he came from taking a chance on the “Ludaversal (Intro)” to urge, “Let’s get arrested for disturbing the peace!” That opener also showcases some of his most Fast & Furious rapping since the iconic “Southern Fried Intro” from Chicken -N- Beer. He can still burn through bars like nobody’s business.

    That’s the balance of Ludaversal. He’s successfully speaking to everybody, cooking up the requisite bangers “Good Lovin” feat. Miguel and “Not Long” feat. Usher, while rapping his heart out during “Come and See Me” feat. Big K.R.I.T. The introspection really takes center stage on “Grass Is Always Greener” and “This Has Been My World.” Ludacris remains self-aware as he examines life from a different perspective, ultimately adding a true depth toe the album, while still dropping hilarious skits like “Viagra.”

    After all of these years, he’s still flipping the game upside down every chance he gets it. He’s not afraid to call out the haters on “Call Ya Bluff” demanding, “Say it like ya said it in the booth!” It’s hard to deny that robust delivery.

    Ludacris has come a long way from Back for the First Time. This many records in, most artists start losing the plot. They phone it in, or they lose that passion. Ludacris isn’t most artists though, and his performance here consistently reiterates that individuality. Sure, he’s become a movie star, but at the end of the day, he’s still the dude that gave us “Move Bitch,” “Act a Fool,” “Stand Up,” and countless other bangers that still burn up clubs today. That’s why Ludaversal is so important. It shows just how far he can go and how open he’s willing to be. It’s no pun that Ludaversal is a pun on Universal as this record has the ability to speak to fans of everything from rap to pop to R&B.

    Ludacris revs up the engines of hip-hop here and really goes hard as this is his most diverse, dynamic, and deep offering yet. He’s still Disturbing Tha Peace better than anyone.

    Rick Florino
    04.16.15


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    Tags: Ludacris, Big K.R.I.T., Miguel, Usher

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