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  • Madonna and Lola Add New Categories to Material Girl Product Line

    Wed, 20 Jul 2011 12:59:28

    Madonna and Lola Add New Categories to Material Girl Product Line - They're adding beauty, denim, intimates, outerwear and dresses to the collection

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    • Madonna - NEW YORK, NY - FEBRUARY 10: Bryan Lourd and Madonna attend the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City.
    • Madonna - NEW YORK, NY - FEBRUARY 10: Bryan Lourd and Madonna attend the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City.

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    Madonna and her stylish teenage daughter Lola are expanding their Material Girl collection this Fall, adding new product categories including beauty, intimates, denim, outerwear and social dresses. Material Girl is available exclusively at Macy's and macys.com. This collection just gets better and better with each season. I cannot wait to check out the new wares.

    Below is a rundown of the expanded categories and offerings:

    Beauty: The Material Girl Beauty line will include a range of sweetly scented body lotions, body washes, body mists, lip-glosses and nail polishes. Additional items such as eye palettes will be introduced later this fall. The body products have whimsical, fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. Retail prices range from $7.00-$12.00. These products launch August 15th and September 15th.

    Intimates: The collection includes a range of feminine bras, panties, thongs, bodysuits and biker shorts. Retail prices range from $5.00-$29.00. These products launched July 15th.

    Sleepwear: Coordinates with the intimates new collection and includes tanks, tunics, sweatshirts, boxers, lounge pants and more. Retail prices range from $14.00- $22.00. These products launched July 15th.

    Denim: Twenty trend-driven styles including faded flares, studded jeans, color over-dyed denim, suspender jeans, acid-wash skinny jeans and more. Retail prices range from $29.50-$32.50. These products launch August 15th.

    Outerwear: A line of must-have outerwear including cape coats and bomber jackets with faux shearling collars. Retail prices range from $59.50-$89.50. These products launch October 15th.

    Social Dresses: A line of eye catching party dresses with feminine touches like sequins, feathers, lace and beading. Retail prices range from $59-$79.00. These products launch September 15th.

    Are you going to shop the expanded Material Girl collections? I am!

    —Amy Sciarretto
    07.20.11




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