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  • Madonna and Rihanna Team Up For Vita Coco Coconut Water

    Thu, 12 May 2011 11:37:45

    Madonna and Rihanna Team Up For Vita Coco Coconut Water - RiRi will star in the company's ad campaigns, while Madge is an investor

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    Madonna and Rihanna are teaming up but not for a song or a film or any creative endeavor. Instead, the partnership is purely business, as Rihanna will appear in the national advertising for Vita Coco coconut water. Madge is an investor in the company and therein lies the partnership.

    "Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team," said Madonna in a statement. Rihanna said, "I love Vita Coco! It's real coconut water from handpicked coconuts. It's delicious and so good for you!"

    I agree. Coconut water is yummy.

    Do you drink coconut water? Does the fact that Rihanna is hawking Vita Coco make you want to drink it?

    —Amy Sciarretto
    05.12.11




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