Madonna Being Sued Over Use of "Material Game" Name
Mon, 23 Aug 2010 13:06:50
Mere weeks after the launch of her junior's clothing line "Material Girl" at Macy's department stores, which was co-designed by her stylish teenage daughter Lourdes, Madonna is being sued over the rights to use the "Material Girl" name.
Apparel manufacturer LA Triumph slapped the superstar singer and designer with a lawsuit Thursday, claiming that it had been marketing clothes under the "Material Girl" brand since 1997 and Madonna is not allowed to do the same, legally. "Our client and its predecessor have been continually selling similar clothes in similar retail outlets at similar price points under their Material Girl brand since at least 1997 and Madonna and her newfound company do not have the right to trade in the same space under this brand," said an attorney for the company in a statement, alleging that their client faces "a risk of being subsumed by Madonna's profile, obvious worldwide notoriety" and massive marketing campaign.
What should Madonna rename her line if it comes to that? Like a Virgin? Borderline? Dress You Up? Ray of Light?