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  • Madonna Launches Truth or Dare by Madonna

    Mon, 07 Nov 2011 16:31:51

    Madonna Launches Truth or Dare by Madonna - It falls under her Material Girl brand

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    Madonna and her manager Guy Oseary have launched Truth or Dare by Madonna, the second brand to launch under the MG Icon venture. Truth or Dare by Madonna will be a global lifestyle brand. The brand will initially launch with footwear, handbags, intimates, accessories and fragrance. This arm of the brand is aimed at Madonna's fans that are closer to her own age. (She's 50!)

    MG Icon will exclusively partner with Macy's for the initial launch in 2012 while launching simultaneously worldwide. In 2013, the brand will be widely distributed at leading department stores in the United States.

    Madonna stated, "Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix who can help translate my vision to reality."

    The Truth or Dare by Madonna brand is aimed at Madonna's core demo, women ages 27-50 who have a timeless style and an innate sex appeal. Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty. Since her Material Girl brand is aimed at teens, and co-designed by her daughter Lourdes, it was only a matter of time before Madge targeted a more age-appropriate sector of the population with a line of clothes and other items.

    MG Icon's, Material Girl brand, is exclusively available at Macy's in the United States and at The Bay in Canada. Since the brands inception in 2010, the brand has been rolled out to over 400 Macy's doors, 90 doors in The Bay and expanded its product offerings to include: apparel, footwear, handbags, jewelry, swimwear, intimates and sleepwear, denim, social dresses, outwear and beauty.

    Have you ever checked out Material Girl at Macy's?

    —Maggie Pannacione
    11.07.11



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