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CartMadonna to Release "Truth or Dare by Madonna" Fragrance in April
Tue, 08 Nov 2011 12:05:25
Take a whiff! Madonna's first fragrance, "Truth or Dare by Madonna," will debut exclusively at Macy's in April 2012 in the United States, with global distribution beginning in May.
The agreement with Coty marks the first time Madonna, the top selling female recording artist of all time, with more than 300 million records sold worldwide, will launch a fragrance.
Madonna stated to Women's Wear Daily: "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare."
Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron of Baron & Baron who she has worked with on many projects including "Sex," her renowned 1992 pictorial essay on sexuality.
'Truth or Dare by Madonna' will be a signature floral fragrance. Its unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle plays up the Truth or Dare duality – a classic and sophisticated shape, with modern and edgy detailing. Mmm! We can just smell it filling our noses and nostrils! Sounds like it'll be sweet and yummy.
Do you wear any celebrity fragrances?
—Amy Sciarretto
11.08.11
