Mary J. Blige Launching Second Fragrance My Life Blossom on August 13th Via HSN
Fri, 05 Aug 2011 11:33:45
On August 13th, Mary J Blige will be returning to HSN to launch her second fragrance -- My Life Blossom. Following on the heels of her wildly successful first fragrance, My Life by Mary J. Blige, My Love Blossom offers a creamy, addictive floral fragrance that represents how Mary sees life at this moment.
From now until August 13th, consumers can also get in on the fun by visiting the Carol's Daughter facebook page and entering to win a prize package of some of Mary's favorite things -- the My Life Blossom fragrance, select Carol's Daughter products, and a collection of MJB Albums.
With her debut fragrance, My Life, iconic songstress Mary J. Blige transformed the fragrance landscape, launching the scent exclusively via broadcast on HSN. The award-winning scent became the number one fragrance launch within a 24-hour period in the history of HSN. A testament to Mary's enduring strength and faith in a brighter future, My Life struck a chord with fans, resonating with Mary's countless devotees just as her soulful music has for decades. Now Mary is set to take the fragrance world by storm once again with the introduction of My Life Blossom, a creamy, addictive floral fragrance that represents how Mary sees life at this moment.
An evolution of the original My Life fragrance, the new scent follows Mary on her journey as she continues to grow each day, celebrating her inner peace, integrity and self-acceptance. Like Mary herself, My Life Blossom exudes confidence, grace and beauty. The fragrance captures Mary at a moment when she is most sure of herself, believing in the woman she has become.
"Life can be beautiful when you're clear about who you are," Mary explains, in reference to the serenity that honesty fosters.
Mary collaborated with her dear friend and business partner Lisa Price of Carol's Daughter once again to develop My Life Blossom. The scent leads with bright florals of Gardenia Petals, Mandarin, White Freesia and Orange Flower. A heart of Tuberose, Blooming Jasmine and Marigold emerges, leading a lingering base of sexy Sandalwood, Cashmere Wood warming Vanilla.
My Life Blossom ($55) will launch exclusively on HSN via Mary's upcoming on-air appearance August 13th, 2011. Following the show, My Life Blossom will be available on HSN.com. HSN continues to be a strategic partner that allows Mary to personally share her life journey with millions of viewers.
For every My Life Blossom Eau de Parfum purchase, one dollar will be donated to FFAWN, The Foundation for the Advancement of Women Now, a charity formed by Mary J. Blige and marketing pioneer Steve Stoute to inspire women from all walks of life to gain the confidence and skills they need to reach their individual potential through scholarships, grants and programs.
Do you wear any celebrity fragrances? Would you wear My Life Blossom based on the notes it is created from? I bet it smells deeeelish!