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  • Mary J. Blige Partners With VEVO, YouTube + American Express For "Unstaged"

    Fri, 11 Nov 2011 09:43:32

    Mary J. Blige Partners With VEVO, YouTube + American Express For "Unstaged" - The concert will take place on Nov. 19

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    • Mary J. Blige - NEW ORLEANS, LA - JULY 05: Mary J Blige performs at the 2014 Essence Music Festival on July 5, 2014 in New Orleans, Louisiana.
    • Mary J. Blige - NEW ORLEANS, LA - JULY 05: Mary J Blige performs at the 2014 Essence Music Festival on July 5, 2014 in New Orleans, Louisiana.
    • Mary J. Blige - NEW ORLEANS, LA - JULY 05: Mary J Blige performs at the 2014 Essence Music Festival on July 5, 2014 in New Orleans, Louisiana.

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    American Express, in partnership with VEVO and YouTube, has teamed up with diva Mary J. Blige. MJB will be the latest performer in its popular livestream music series, "American Express Unstaged."

    Adam Shankman (Hairspray, A Walk to Remember and The Wedding Planner) has been tapped to direct the livestream performance, which will be livestreamed from Club Nokia in Los Angeles, at 11:00 PM ET / 8:00 PM PT on Thursday, Nov. 17 here.

    The "American Express Unstaged" program – in partnership with VEVO and YouTube – has featured such recognized musicians as Arcade Fire, John Legend & the Roots, Sugarland, Duran Duran, My Morning Jacket and Coldplay. The announcement comes just two weeks after Coldplay’s record-breaking "American Express Unstaged" performance in Madrid, which generated more than 19 million streams on YouTube – the most streams ever generated by a single artist live event on the site.

    Here are some of the added digital initiatives for Mary J. fans!

    Pre-Show:

    "Press Pass Challenge": Mary J. Blige is the second artist to be featured within the Amex Entertainment channel on the American Express Facebook page. As part of a unique "Press Pass Challenge," music fans can submit a question to be potentially used by Billboard.com editor M. Tye Comer at AmericanExpressEntertainment.com during an upcoming interview with Mary J. Blige. Members of the American Express Entertainment community can vote for the questions they would most like to see Comer ask Mary J. Blige. The fan who submits the winning question will receive two tickets and backstage passes to an upcoming Mary J. Blige performance.

    "Share the Journey" Photo Project: Fans can participate in an on-stage and online video installation by visiting www.amexunstaged.com/maryjblige and submitting photos of impactful moments that have shaped their personal journey. Select fan-submitted photos will join Mary J. Blige during the concert, which will be projected on LED screens behind the stage for one of the songs.

    Online Pre-Show: Building anticipation of the night, viewers who tune in to the live-stream will catch a behind-the-scenes pre-show created by Adam Shankman.

    Behind the Scenes & "Making of" Content Series: "American Express Unstaged" will release a series of viral teaser videos, uniquely showcasing the collaboration and vision of Adam Shankman & Mary J. Blige as they reveal their secrets for the live event.

    Official Concert Trailer: Fans can get an early glimpse at the creative vision behind Mary J. Blige’s "American Express Unstaged" performance by visiting here to view an exclusive pre-concert trailer.

    In Concert:

    Choose Your Cam: The at-home audience can control their viewing experience throughout the show by switching between multiple cameras, capturing the excitement of the night from a variety of angles.

    Global Chat: Fans around the world can join the global chat along with the show, or invite friends to have a private viewing and chat experience on Facebook to celebrate the event.

    Post-Show:

    Free Live Tracks on Facebook: Following the concert, fans who "Like" the American Express Entertainment tab on Facebook can enjoy access to download three Mary J. Blige tracks from the evening.

    Rebroadcast: Following the live performance, Mary J. Blige’s "American Express Unstaged" performance will be rebroadcast for approximately the next 10 hours and on-demand clips of the live performance will subsequently be available here.



    Are you psyched to rock with Mary J.?

    --Carly Costello
    11.11.11



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    Tags: Mary J. Blige, Arcade Fire, John Legend & the Roots, Sugarland, Duran Duran, My Morning Jacket, Coldplay, Adam Shankman, Hairspray, A Walk to Remember, The Wedding Planner

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