Mary J. Blige Perfume Sets Home Shopping Record
Thu, 12 Aug 2010 15:05:37
Home Shopping Network (HSN) announced that its exclusive launch of Mary J. Blige's My Life fragrance completely obliterated previous fragrance sales records at the retail channel. MJB's scent, called My Life, became available on July 31 and sold a whopping 60,000 units in six hours of air time. That works out to about 10,000 an hour. Ladies must want to smell like Mary J! You go girl.
But the fragrance isn't just about smelling good. It's about doing good. Sales of the fragrance helped support Foundation of the Advancement of Women Now (FFAWN), a non-profit organization co-created by Blige.
Are you planning to check out Mary J. Blige's "My Life?" Or are you more hooked on J Lo's "Glow?"