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  • Mary-Kate and Ashley Olsen Hire Prada CEO to Helm The Row Line

    Mon, 13 Feb 2012 13:10:07

    Mary-Kate and Ashley Olsen Hire Prada CEO to Helm The Row Line - They want to expand the already expensive collection

    Mary-Kate and Ashley Olsen have several fashion lines, including the young and hip Elizabeth and James and the decidedly high end The Row. The ladies and The Row have hired Prada CEO Francois Kress to be its president and chief operating officer.

    WWD reported the hiring, which is a clear indicator that The Row is ready to be a major player in the fashion world and is ready to up its game.

    Mary-Kate told WWD, "[Kress] quickly became the obvious choice for us and for the brand, having experience in multiple categories which we feel is essential for growth of The Row." The line boasts clothes, jewelry, sunglasses and menswear. They may open freestanding, brick and mortar The Row stores, too.

    Have you ever checked out Mary-Kate and Ashley's The Row?

    —Amy Sciarretto
    02.13.12



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    Tags: Mary-Kate Olsen, Ashley Olsen

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