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  • Matt Sorum Talks "Adopt the Arts" and "Peace Through Music Gala"

    Mon, 26 Aug 2013 07:16:22

     Matt Sorum Talks "Adopt the Arts" and "Peace Through Music Gala" - By ARTISTdirect.com editor in chief Rick Florino...

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    A lot of celebrities can talk, Tweet, or Facebook about wanting change, but Matt Sorum is actually doing something about it.

    With Adopt the Arts, the legendary drummer is working to raise funding for arts education programs. It's a bold and necessary move—and also highly admirable. On Sunday September 15, he'll host and perform at the Peace Through Music Gala in Los Angeles. The evening's goal is to improve education for underprivileged students from L.A. and Pakistan.

    Moreover, Sorum's invited some friends along. Slash, Macy Gray, and more will perform, and expect some surprises too.

    In this exclusive interview with ARTISTdirect.com editor in chief Rick Florino, Matt Sorum talks Adopt the Arts, the Peace Through Music Gala, and so much more.

    What was the initial thought process behind Adopt the Arts?

    I was thinking about how celebrities, companies or private individuals could adopt a school—very much like the Adopt a Highway program. They can really putting their names to something rather than just walking a red carpet and really get theirs hands dirty. This concept can be partnerships between brands and celebs or large corporations. It's a simple concept of pitching in for our community.

    How did you and Shehzad Roy first meet?

    We met through mutual friends. I have been interested in world education issues—especially countries like Pakistan.

    Did you instantly bond over a vision for something like this?

    It's a worldwide belief that music is the great healer and music is a common thread with all of us. This naturally happened with my worldwide travels and the effect music has on us all.

    How did you curate the performances and auction items at the Peace Through Music gala?

    I have so many great friends throughout my career. People all step up for a cause like this—bands like Metallica, Aerosmith, ZZ Top and Slash have always been there as well as friends at The Peninsula and Villa Del Palmar hotel brands. Coffee Beam has been a strong supporter as well as clothing brands John Varvatos and Frankie B. So we are blessed to have such great friends.

    Growing up, was arts education something you participated in? Did you learn how to play music at school?

    I was only interested in music as a kid and lucky growing up. Music had a strong presence in my life. It really got me through when I was a kid. In school I had band, orchestra and jazz class.

    What are you most excited about at the event?

    Mixing the music up, Macy Gray with Slash as well as playing one of my original songs with Shehzad that I wrote about girls in Pakistan called "Land of the Pure".

    What's next for you and Adopt the Arts?

    Build our vision and expand to as many kids as possible. Music and art can save these kids and give them the creative and innovative spark they need for a modern world.

    Rick Florino
    08.26.13




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    Tags: Matt Sorum, Slash, Metallica, ZZ Top, Aerosmith, Macy Gray

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