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  • Matthew McConaughey Directs Video

    Tue, 26 Oct 2010 14:17:18

    Matthew McConaughey Directs Video - He lenses Jamey Johnson's "Playing the Part"

    Matthew McConaughey has directed the video for Jamey Johnson's "Playing the Part." The clip was shot in Los Angeles in late September and is the first music video ever directed by the cool-as-a-cucumber actor, known for his airy rom coms starring Jennifer Lopez and Kate Hudson. It is also the first video from Johnson's critically acclaimed, 25-song double album, The Guitar Song, which is a country music smash. Johnson is one of country music's top artists and we love him here at ARTISTdirect.

    "Jamey, and this song, both have a great sense of humor, so I wanted the video to have a 'wink' to it," said McConaughey. "For any video, if you like the song, you should like it even more after you see the video. I wanted this video to support the lyrics, and elevate the song."

    With his extensive film background, McConaughey wanted his first foray into video directing to feature a compelling narrative so that it wouldn't be an ordinary music video. "This is a story with a beginning, middle and a surprise at the end," he said. "I started out with a 250-pound stripper leaving work in the morning, and ended up with a man in a gorilla suit getting fired from used tire store." Yee to the haw.

    When McConaughey told Johnson that the video would be pretty "carney," Johnson said, "Get as carney as you want." About working with his friend, Johnson says, "I don't think I could have dreamed anything better." Even more fitting is the fact that McConaughey first heard Johnson's music in his brother's barn!

    The pair met at 2009 Academy of Country Music Awards in Las Vegas, where Johnson received the Song of the Year award for "In Color." McConaughey presented the award for Album of the Year, for which Johnson was also nominated. "I thought That Lonesome Song was the best album that year, but he did win best song," McConaughey noted. "I met Jamey backstage, he hit on Camila, we shared a few laughs and we stayed in touch."

    A few months later, McConaughey's girlfriend, Camila Alves, secretly asked Johnson to perform at McConaughey's 40th birthday party. What a hoedown that must have been!

    Watch the video now. Do you think McConaughey has a future in music video direction?

    —Amy Sciarretto

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