Mel B Launches App and Single
Thu, 20 Mar 2014 14:43:13
Mel B released her current hit single, "For Once in My Life," via the ARTV™ platform. Using an iPad or iPhone, fans can launch the new Mel B app and see Mel and her dance troupe perform right on the viewer's dining table, inside their home, or virtually anywhere they aim their phone.
Mel B and her husband, Stephen Belafonte, teamed up with a tech company to create a new technology juggernaut, IllusionQuest Interactive. Together, they have just announced commitments to build high profile projects for major Hollywood studios, broadcasters, Macau and Las Vegas casinos, Fortune 50 and other Network sports/entertainment companies utilizing their new patent pending Augmented Reality Television Platform called ARTV™.
Watch the demo.
"My husband, Stephen, and I could not be more excited about the potential for this new ARTV™ technology. We believe this will revolutionize the consumer's experience with music and we see ARTV™ as the new platform that will deliver exciting new interactivity for the fans to engage with," the ex-Spice Girl said in an interview. "The ARTV™ positions the subject matter in the end user's environment to make it feel as if the entire experience is being performed live in your home, work or other location. It is vibrant, innovative and immersive."
Forward thinking, right?
Did you grab the app?