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    Wed, 05 Sep 2012 09:48:28

    Mindset Evolution Talk EP - By ARTISTdirect.com editor in chief Rick Florino...

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    The world needs a young badass hard rock band to rise to the top.

    Mindset Evolution are more than just contenders for that crown. They're already well on their way. The group won last year's Rockstar Energy Drink UPROAR Festival "Battle of the Bands" contest and now they're crushing the stage on the fest's 2012 jaunt. Their self-titled EP teems with massive hooks, powerful riffage, and staggering grooves. It's everything a hard rock record should be…

    In this exclusive interview with ARTISTdirect.com editor in chief Rick Florino, Mindset Evolution singer Rob Ulrich talks the EP and so much more.

    What's your take on the EP as a whole?

    Thematically, it's what we've written about in all of our music. We wanted to start telling a story. It's not untraditional at all for someone to fall down, get back up, and start fighting again. All too often though, people give up. The story is never give up and always keep going. Get back up every single time you fall and eventually you don't even feel the fall anymore.

    What's the story of "Like to Fall"?

    It's that moment when you know everything is riding on what you're doing right now and you end up falling in love with that feeling. You fall in love with the possibility of failing. There are so many times when people play the sidelines and sit on the bench. They don't get involved. They don't try. They don't push. They don't fall, and they have no idea what it's like to fall. That's the whole point. It eventually becomes an addiction. You can't get over the feeling of fighting, and you get the payoff of either succeeding or getting up again and fighting until you do finally succeed. It's always so much sweeter every time. You fall in love with that feeling.

    Where did "We Are Stars" come from?

    We pushed Brad [Prentice, guitar] so hard on that for a "lead guitarist moment" [Laughs]. He did! He's not a big solo-er. He likes to write, he's very artistic, and he wants everything to fit the right way. We're like, "Do that with a solo, man!" The song highlights the fact that it doesn't matter who you are, what you drive, or what you wear. All that matters is what you are, and that's a star. We're all potentially incredibly important to each other and, a lot of times, we don't know that. I think the more aware we are of it, the more we can achieve as a people. We're all extremely important. We're all born perfect for our purpose.

    What artists shaped you?

    I still listen to The Eagles, The Beatles, Creedence Clearwater Revival, Def Leppard, Aerosmith, and everything Death Row like Dr. Dre and Snoop Dogg. I love where Interscope has gone and what Dre has done with his career and with Tupac, Eminem, and 50 Cent. There's a strange mixture of things that inspire me. I love hip hop done right.

    What heavier bands do you come back to?

    I love A Perfect Circle, Tool, Pantera, and Sevendust. Black Sabbath is a great old school metal band I still love to this day. I love everything Ozzy Osbourne touches.

    Outside of music, what inspires you?

    What tends to inspire me most is really just life in general. A lot of my lyrics and songs are stories about other people and life in general. A lot of my lyrics are things I've seen either firsthand or third hand. There's no fiction in my songs. Everything is factual. I enjoy Robert Greene's work like The 48 Laws of Power and The Art of Seduction. I'm really into Anne Rice. I liked The Vampire Chronicles and the Mayfair Witches when I was younger.

    If you were to compare your album to a movie or a combination of movies, what would you compare it to?

    I've never considered that! I'd say bits and pieces of The Matrix trilogy, The Godfather trilogy, and Star Wars [Laughs]. I wouldn't say any one of them, but elements of all three would make a good overview of what we do. We're nerds too by the way. There are a couple of cool kids in the band, but three of us are outright admitted comic book, book, and music nerds.

    What's the scene like in Peoria?

    On the surface level, it's very heavy metal. However, if you look closer, there's a really eclectic and artistic city. There's a lot of indie here along the lines of Young the Giant and Foster the People. The metal scene is reminiscent of Mudvayne and Lamb of God. Some bands are like Tool and A Perfect Circle. There's some hip hop and even a little country scene. It's eclectic and big. There are a lot of very hungry artists here. It's a great place to be a musician.

    What's next for you?

    Very cool stuff! We're going to finish UPROAR. Then, there are plans to put together a national album.

    Rick Florino
    09.05.12


    Have you heard Mindset Evolution yet?



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    Tags: The Beatles, Creedence Clearwater Revival, Def Leppard, Aerosmith, Dr. Dre, Snoop Dogg, Tupac Shakur, Eminem, 50 Cent, A Perfect Circle, Tool, Pantera, Sevendust, Black Sabbath, Ozzy Osbourne, Young the Giant, Foster the People, Mudvayne, Lamb of God, The Matrix, The Godfather, Star Wars

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