Miranda Lambert Writes Song for Ram Truck Brand!
Fri, 23 Jan 2015 12:21:53
Miranda Lambert Photos
Miranda Lambert Videos
An American auto institution and an American country music treasure! That's some partnership.
The Ram Truck brand and country singer Miranda Lambert teamed up last year and as part of their partnership, Lambert has penned a custom "Roots and Wings" song exclusively for the continued campaign.
Lambert's story is creatively told through live action video combined with illustrations, animation and vintage styling. Many of the landscapes are actual locations that are part of Lambert's life and all of the featured still photos are her personal family photos. "Roots and Wings" is the soundtrack of the television spots and the brand's trademark "Guts. Glory. Ram" visuals close the spots.
"I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots," Lambert said. "I wanted to write a song that would represent all of those things. 'Roots and Wings' is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery and I hope it speaks to people the way it does to me."
"Roots and Wings" television commercials are airing now. The videos can be seen here.
Do you love M. Lambert and Ram Trucks? What a perfect pairing!